Johns Hopkins Healthcare

During my internship with Johns Hopkins Healthcare, I was tasked with updating select digital and print collateral for both internal and external audiences. The first brochure below is a self-mailer that provides straightforward details about a health insurance plan for customers, prioritizing clarity through clean typography. Internal collateral, such as the second brochure, needed to follow a different set of brand standards, including a color palette that is friendlier and more casual than Johns Hopkins’ official brand colors of dark blue and yellow. Minimal illustrated icons were added to take advantage of the friendlier tone and message.